Vol. 30 No. 73: January/April - 2016/1

• Presentation

  Beatriz Marocco

  1

  • PDF (Português (Brasil))

Articles

• Dengue at local press: A disease on the newspaper

  Ana Paula Machado Velho, Diana Domingues, Tiago Franklin R. Lucena

  2-10

  • PDF (Português (Brasil))

• The possible frames for Petrolão: A framing analysis of Carta Capital and Veja

  Carla Candida Rizzotto, Giulia Sbaraini Fontes, Paulo Ferracioli

  11-22

  • PDF (Português (Brasil))

• The online violence spread: Violent statements analysis sent to the fan accused of racism against goalkeeper Aranha

  Pricilla Farina Soares

  23-33

  • PDF (Português (Brasil))

• Update process of male image in advertising communication

  Filipe Bordinhão dos Santos, Danilo Postinguel

  34-49

  • PDF (Português (Brasil))

• The current women’s representation in beer advertising: Sociocultural and marketing relations

  Renata Barreto Malta, Kívia Monique Rodrigues da Silva

  50-57

  • PDF (Português (Brasil))

• Controversies on O Boticários’ advertising campaign “Couples”: The event and affected publics

  Terezinha Silva, Tiago Barcelos Pereira Salgado

  58-69

  • PDF (Português (Brasil))

• Horror movie aspects and experimentation in Michael Jackson’s Thriller music video

  Herom Vargas, Rafael Gonçalves

  70-78

  • PDF (Português (Brasil))

• Is this a play? For a phenomenology of the play: the “magic circle” as mediator of social relations and experiences

  Tarcízio Macedo, Otacílio Amaral Filho

  79-93

  • PDF (Português (Brasil))