Vol. 7 No. 2 (2010): apr/jun

View Vol. 7 No. 2 (2010): apr/jun

Published: 2012-02-10

Presentation

Presentation

Amarolinda Zanela Saccol, Carlos Alberto Diehl

80-81
- PDF (Português (Brasil))

Articles

The traditional accounting indicators: relevance to explain the firm value in the context of the new economy. The brazilian case

Francisco Antônio Mesquita Zanini, Leandro Cañibano, João Zani

82-93
- PDF (Español (España))
Political costs in financial institutions in face of the resolution 3.518/07 BACEN

Paulo Roberto da Cunha, Vanderlei dos Santos, Francisco Antonio Bezerra, Valdir Miranda Pinto

94-107
- PDF (Português (Brasil))
Information costs and customer retention on retail banking services

Marcelo Moll Brandão, André Carlos Busanelli de Aquino, Marcelo Sanches Pagliarussi

108-122
- PDF (Português (Brasil))
Analysis of the customer equity (lifetime value): a study in the context of a health care plans operator

Gabriel Sperandio Milan, Adriano Reci Prestes, Luis Paulo Soares Munhoz

123-134
- PDF (Português (Brasil))
Work values and their relation with organizational commitment: the perception of collaborators of an internationalized factory

Vania de Fátima Barros Estivalete, Mauri Leodir Löbler, Monize Sâmara Visentini, Tais de Andrade

135-148
- PDF (Português (Brasil))
The impact of investments in Information Technology (IT) on the strategic variables of accounting services firms

Angela Maria Haberkamp, Antônio Carlos Gastaud Maçada, Simone Letícia Raimundini, Márcia Bianchi

149-161
- PDF (Português (Brasil))
Empirical evidence of the influence of strategic alliances on the intellectual capital of firms

Luiz Antonio Joia, Rodrigo Malheiros

162-177
- PDF (Português (Brasil))

Commentary

A reflection on the information technology and information systems from Claudio Ciborra’s ideas

Luiz Henrique Pantaleão

178-179
- PDF (Português (Brasil))