Advertising, humor and teaching: Working assumptions

Authors

  • Roberto Leiser Baronas Universidade Federal de São Carlos - UFScar
  • Ligia Mara Boin Menossi de Araujo Programa de Pós-Graduação em Linguística da UFSCar e FAPESP.

Abstract

In this article, of theoretical and practical nature, based on a discursive reading of four billboards, which circulated in 2007 because of an advertising campaign of a Brazilian company of horticultural, we scrutinize the possibility of analyzing didactically such genre in order to assist the work of text production and of reading in school. We based our epistemological proposition in the conceptual triad: encompassing scene; generic scene and scenography, proposed by Dominique Maingueneau in the context of discourse studies.

Keywords: discourse, discursive genre, reading and text production in school.

Author Biographies

Roberto Leiser Baronas, Universidade Federal de São Carlos - UFScar

Professor no Departamento de Letras e no Programa de Pós-Graduação em Linguística da Universidade Federal de São Carlos - UFSCar

Ligia Mara Boin Menossi de Araujo, Programa de Pós-Graduação em Linguística da UFSCar e FAPESP.

Doutoranda em Linguística no Programa de Pós-Graduação em Linguística da UFSCar  e bolsista FAPESP.

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Published

2015-05-19

How to Cite

Baronas, R. L., & Araujo, L. M. B. M. de. (2015). Advertising, humor and teaching: Working assumptions. Calidoscópio, 13(1), 60–67. Retrieved from https://www.revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2015.131.06

Issue

Vol. 13 No. 1 (2015): January/April

Section

Articles

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