The racist ideology of color in the media discourse “filhas do vento”

Authors

  • Mirian Ribeiro de Oliveira Professora da Universidade do Estado da Bahia - UNEB - Campus VI/Caetité.

Abstract

The main purpose of this article is to analyze the propagation and proliferation of a racist ideology of color, taking as corpus the film Filhas do Vento. Fragments from the macro speech, which underlie the discussion, were extracted and cut under the light of the French line of the Discourse Analysis theory - DA, taking as basic reference the categories subject and ideology, derived from studies of Pêcheux, as well as restriction and control, by Foucault, in dialogue with others from Humanities and Social Sciences. Namely: color racism, bleaching and social prejudice, under the theoretical criterion of Guimarães, Munanga, Skidmore, and others of great importance that guided this study.

Key words: ideology, subject, racism, subjectivity and power.

Author Biography

Mirian Ribeiro de Oliveira, Professora da Universidade do Estado da Bahia - UNEB - Campus VI/Caetité.

Doutora em Letras pela Universidade Federal da Paraíba - UFPB, Área de Concentração: Linguagens e Cultura; Linha de Pesquisa: Discurso e Cultura; Orientadora: Drª. Ivone Tavares de Lucena. Professora da Universidade do Estado da Bahia - UNEB - Campus VI/Caetité - DCH - Departamento de Ciências Humanas.

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Published

2013-08-29

How to Cite

de Oliveira, M. R. (2013). The racist ideology of color in the media discourse “filhas do vento”. Calidoscópio, 11(2), 116–123. Retrieved from https://www.revistas.unisinos.br/index.php/calidoscopio/article/view/cld.2013.112.02

Issue

Vol. 11 No. 2 (2013): May/August

Section

Articles

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