Factors of atractiveness on the websites: the reality of the hotels in Florianópolis, SC
Resumen
The adoption of the worldwide web by companies has grown in many branches, such as the financial, telecommunication and tourism sector, among others. Issues related to content, design, image, interaction, security and privacy have been discussed in the realm of information technology. Its use is directly linked to the interest in keeping the organizations with a competitive edge that may assure their continuity. Studies have shown, however, that the goal and stage of adoption of the web by companies are variable. In this context, the aim of this investigation is to make a diagnosis of the Brazilian hotel companies in the city of Florianópolis, state of Santa Catarina, as to their use of the web site. It is of an exploratory and descriptive nature, and its data have been collected from 83 web sites. The main results are: incipient use of web sites; web sites with informational characteristics; policies of privacy and security represent barriers that have to be overcome.
Key words: hotel, web, attractiveness factors, diagnosis.
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