Vol. 3 No. 2 (2006): may/aug

View Vol. 3 No. 2 (2006): may/aug

Published: 2012-02-10

Presentation

Presentation

Marcos Antonio de Souza, Cláudia Cristina Bitencourt

91-92
- PDF (Português (Brasil))

Articles

Consumer’s perception of cause-related marketing: a literature review

Sany Karla Machado, Cláudio Damacena

93-101
- PDF (Português (Brasil))
Customers value as a marketing issue for higher education institutions

Ari Holanda Júnior, Iracema Quintino Farias, Danielle Miranda de Oliveira Arruda Gome

102-111
- PDF (Português (Brasil))
Factors of atractiveness on the websites: the reality of the hotels in Florianópolis, SC

Ricardo Feix, Mirian Oliveira, Vanessa Barth

112-123
- PDF (Português (Brasil))
An investigation about disclosure of operational risk: a multicase study in brazilian financial institutions

Ana Paula Mussi Szabo Cherobim, Carlos André de Melo Alves

124-138
- PDF (Português (Brasil))
Dynamic analysis and the financing of the needs of working capital of the small and middle companies located in the city of João Pessoa, PB: an exploratory study

Márcio André Veras Machado, Márcia Reis Machado, Aldo Leonardo Cunha Callado

139-149
- PDF (Português (Brasil))
The small business productive organization in tourism: an study in the region of Canoa Quebrada, CE

Francisco Sávio Oliveira Barros, Maria Vilma Coelho Moreira

150-163
- PDF (Português (Brasil))
Evaluation of the effectiveness of the area of human resources in the operative management of the training activities in the electricity service sector of the State of Lara

Íris Mariela Coronado Contreras

176-188
- PDF (Español (España))
The contribution of cost accounting to the setting of tariffs and prices in the local administration in Portugal

Teresa do Carmo Salgueiro da Costa, João Baptista da Costa Carvalho

189-199
- PDF (Português (Brasil))
Analysis of environmental information disseminated through the internet: a comparative study of stock exchange companies in Brazil, Chile and Spain

Darliane Ribeiro Cunha, Fernando Morales Parada, Roberto Sergio do Nascimento

200-210
- PDF (Español (España))