Digital Culture, Video Clips and the consolidation of the Brazilian Pop-Peripheral Music Network

Authors

  • Simone Pereira de Sa Universidade Federal Fluminense - Professora Titular - Dep de Estudos de Mídia e Programa de Pós-Graduação em Comunicação

DOI:

https://doi.org/10.4013/fem.2019.212.03

Abstract

The article aims to map aspects of the consolidation of the Brazilian Pop-Peripheral Music Network and identify some of its actors, taking as a trail the lists of the most viewed music videos on Youtube in Brazil between 2012 and 2015. The argument developed is that the social networks - and above all Youtube - are central mediators in the articulation of this network consisting of popular and peripheral music genres that once circulated in distinct circuits and now irrigate each other through contact in this platform. Moreover, it is observed that in the set of music videos that reached the top of the audience in Brazil, there are several ways to performatize the peripheral pop music - through funk carioca, funk ostentação, funk pop and sertanejo universitário, among others. Aspects of Actor-Network Theory around the notion of socio-technical network (Latour, 2005); in dialogue with the discussion of the sociology of music around the notions of genre and scene; and also the historiography of Brazilian music constitute the theoretical and methodological framework of the discussion.

Keywords: Videoclips. Youtube. Peripheral Genres.

Author Biography

Simone Pereira de Sa, Universidade Federal Fluminense - Professora Titular - Dep de Estudos de Mídia e Programa de Pós-Graduação em Comunicação

Professora do Dep de Estudos Culturais e Mídia e do Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense

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Published

2019-07-16

Issue

Vol. 21 No. 2 (2019): May/August

Section

Articles

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