Pussy made of steel: The senses inaugurated by Women’s March poster on Supergirl Brasil page

Authors

  • Ronaldo Henn Universidade do Vale do Rio dos Sinos, São Leopoldo, RS
  • Christian Gonzatti Universidade do Vale do Rio dos Sinos
  • Francielli Esmitiz Universidade do Vale do Rio dos Sinos

DOI:

https://doi.org/10.4013/fem.2017.193.11

Abstract

The paper analyzes the semiotic processuality established from the publication of the poster that Melissa Benoist took to the Women’s March on the page Supergirl Brasil. The methodology called Analysis of the Construction of Senses in Social Networks, used for the study of cyberevents, has enabled, from theoretical tensions, to find the emergence of six constellations: political confrontations, fan performances, contextualizations, chauvinism and disconnections. The articulation between the potentialities of social networking sites, issues of gender and sexuality and pop culture can signal new paths in relation to the mediatic representations of heroines and help study the issues surrounding contemporary feminism, such as the realization that these movements would be the opposite of chauvinism. We point out directions that can be taken in relation to these problems from the narrative potentialities of pop culture and the use of the methodology adopted here in future research that will unfold over the digital dynamics.

Keywords: feminism, pop culture, social networking sites.

Author Biographies

Ronaldo Henn, Universidade do Vale do Rio dos Sinos, São Leopoldo, RS

Pós doutorado em Comunicação pela Universidade Nova de Lisboa, Doutor em Comunicação e Semiótica pela PUCSP, professor do PPGCCOM da Unisisnos e coordenador do Laboratório de Investigação do Ciberacontecimento -Unisinos/CNPq

Christian Gonzatti, Universidade do Vale do Rio dos Sinos

Mestrando no PPGGOM da Unisinos, graduado em Publicidade e Propaganda pela Unisinos

Francielli Esmitiz, Universidade do Vale do Rio dos Sinos

Mestrando no PPGGOM da Unisinos, graduado em Publicidade e Propaganda pela Unisinos

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Published

2017-12-30

Issue

Vol. 19 No. 3 (2017): september/december

Section

Articles

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