The technological fetish at Luiz Gê’s Avenida Paulista

Authors

  • Marilda Lopes Pinheiro Queluz Universidade Tecnológica Federal do Paraná
  • Guilherme Caldas dos Santos Universidade Tecnológica Federal do Paraná

DOI:

https://doi.org/10.4013/fem.2017.193.03

Abstract

This paper proposes a reflection about the representation of technology at the graphic novel Complete Fragments, by Luiz Gê. For this purpose, it will analyze a chosen passage of this comic, which consists of page 54 of the special edition released by Goodyear Magazine at the end of 1991, regarding the centennial of Avenida (Avenue) Paulista. As a basis for the reflection it proposes, this paper will seek to relate the indicated passage to the concepts of technological determinism, as put by Renato Dagnino (2008) and Andrew Feenberg (2010) and technology fetish according to Andrew Feenberg (2010).

Keywords: Paulista Avenue, technological determinism, material culture.

Author Biographies

Marilda Lopes Pinheiro Queluz, Universidade Tecnológica Federal do Paraná

Professora doutora do Programa de Pós-Graduação em Tecnologia e Sociedade da Universidade Tecnológica Federal do Paraná (PPGTE-UTFPR).

Guilherme Caldas dos Santos, Universidade Tecnológica Federal do Paraná

Aluno de mestrado do Programa de Pós-Graduação em Tecnologia e Sociedade da Universidade Tecnológica Federal do Paraná (PPGTE-UTFPR). Atua pesquisando e, também, produzindo histórias em quadrinhos.

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Published

2017-12-30

Issue

Vol. 19 No. 3 (2017): september/december

Section

Articles

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