Tons do Sertão: Disputes between Brazilian Country and Popular Music in social-technical networks
DOI:
https://doi.org/10.4013/fem.2015.173.06Abstract
The album Tom do Sertão, a compilation of Tom Jobim’s covers, was launched in 2015 by the Brazilian country duo Chitãozinho & Xororó, has reawaken a series of disputes involving sertanejo music, namely: an apparent incompatibility between such genre and Brazilian Popular Music, here represented by Jobim’s repertoire, and the conflict between tradition and modernity in the sertanejo universe. It is our goal in this paper to present such debate and develop the hypothesis that social-technical networks have served as key mediators of such conflicts, configuring themselves as strategic spaces of approach between these music universes, apparently opposite to one another. Based on the premise of music scenes virtualization, we collected and analyzed publications in social network sites related to the album’s release, focusing on the duo’s fanpage on Facebook. We conclude that they put sertanejo in a place of respectful and not obvious link to MPB, as well as of country and technological ideals.
Keywords: Brazilian Country Music, Brazilian Popular Music, tradition, modernity, social-technical networks.
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