About the mediatization of fictional transmedia storytelling consumption and its effects

Authors

  • Ramon Queiroz Marlet Escola de Comunicações e Artes da Universidade de São Paulo - ECA/USP
  • João Carlos Massarolo Departamento de Artes e Comunicação da Universidade Federal de São Carlos - DAC/UFSCar

DOI:

https://doi.org/10.4013/fem.2015.172.09

Abstract

Starting from a conceptual approach, we use the term mediatization as a key concept for understanding the structures that build the social and cultural meaning from the fictional consumption of transmedia narratives in our present time, which occurs by new social-interactional and technical-discursive devices. We also analyze the effects of this process with regard to the enjoyment of these manifestations, characterized both by creating expanded narrative universes and by the narrative complexity, which changes, in turn, the logic by which the media industry operates and for which consumers process the content received.

Keywords: mediatization, transmedia storytelling, effects.

Author Biographies

Ramon Queiroz Marlet, Escola de Comunicações e Artes da Universidade de São Paulo - ECA/USP

Mestrando em Ciências da Comunicação pela Escola de Comunicações e Artes da Universidade de São Paulo - ECA/USP; especialista em Gestão de Comunicação e marketing pela Escola de Comunicações e Artes da Universidade de São Paulo - ECA/USP.

João Carlos Massarolo, Departamento de Artes e Comunicação da Universidade Federal de São Carlos - DAC/UFSCar

Cineasta, professor universitário; Doutor em Cinema pela USP, é diretor e roteirista de vários filmes, entre os quais, São Carlos / 68 e O Quintal dos Guerrilheiros (2005). Publicou: Narrativa transmídia e a Educação: panorama e perspectivas (2013); Imersão em Realidades Ficcionais (2013); Narrativa Transmídia: a arte de construir Mundos (2011); A indústria Audiovisual e Os Novos Arranjos da Economia Digital (2010), entre outros artigos. É Professor associado da Universidade Federal de São Carlos; Coordenador do grupo de pesquisa GEMInIS e Editor responsável da Revista GEMInIS.

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Published

2015-04-29

Issue

Vol. 17 No. 2 (2015): May/August

Section

Articles

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