#WITHOUTCENSORSHIP: The double link between midiatic communication and digital networks in the discussion of homophobic censorship

Abstract

This paper sought to map the use of online platforms by social actors as a process of constructing interpretations of midiatic representations of sociocultural questions and as tools for social mobilization against so-called “homophobic censorship”. Thus, the strategies used in the campaign “Marcela e Marina Sem Censura” were observed, which arose as a reaction to the cuts of scenes of the couple played by Luciana Vendramini and Giselle Tigre, who starred the first gay kiss in Brazilian soap operas. It is noted that in social networks on the Internet the social actor will be inserted in the midiatic context not as a mere receiver, but as an active subject in the social construction of reality and distributor of “alternative” midiatic products, creating a culture of the social mobilization against censorship.

Key words: soap operas, social networks, social mobilization.