Between ideology, hegemony and resistance: The modes of address as a dialogue between the production and the audience of television products.
DOI:
https://doi.org/10.4013/fem.2011.133.05Abstract
This article analyzes the relationship between social movements and media. Its purpose is to identify how the media produced by the Landless Rural Workers’ Movement (Movimento dos Trabalhadores Sem Terra, MST), defines the self-image of their people, actions and social settings as opposed to the image of disqualification and criminalization predominantly presented by mainstream media.The empirical objects of the analyses consist of editions of the Movement’s newspaper O Jornal Sem Terra and the magazine Revista Sem Terra (from 2006 to 2007), it was also analyzed radio programs produced by the community radio 25 de Maio, in Madalena, Ceará State, during a week, in 2009, and the Movement’s website on the same year.
Key words: social movements, Movement of Landless Rural Workers, media.
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