Image of private space in the reality show “Lar, doce lar”: representations of the televising media and aesthetization

Abstract

This article investigates how the reality show Lar, doce lar (Home, sweet home) from the program Caldeirão do Huck, broadcasted by Rede Globo de Televisão (Globo TV) promotes the “aesthetics process” of the private space. We aim to highlight the biased way of showing households portrayed in this program, based on the concepts of public and private space drawn by Habermas (2003), as categories of social life. In criticizing the illusion of fame for everyone propagated by realities shows, the study also makes use of the concepts of reality show and television entertainment from Andrejevic (2003) and Lacalle (2001), who blames attractions about reality of blurring the border demarcations between public and private. The research methodology adopted consists of analyzing the image as a narrative (Coutinho, 2006), which proposes a reflection of non-verbal records; even if they are submitted to the logic of the commodity and to an emptying of meaning.

Key words: private space, image, reality show, representation.