O encanto do “tômpero”:
Uses and Gratifications for the consumption of the MasterChef Brazil program
DOI:
https://doi.org/10.4013/fem.2024.261.05Abstract
The gastronomic competition program MasterChef Brasil is one of the main products of Band, the Brazilian free-to-air broadcaster. With the success and repercussions of the reality show, it has won the sympathy of the audience. The aim of this article is to understand the relationship that the program establishes with its audience in order to understand the main reasons for consuming such television programming. The methodological assumptions are based on the Uses and Gratifications theoretical approach. In order to obtain exploratory data, in-depth interviews were conducted with viewers who declared themselves to be MasterChef Brasil's audience, categorizing the most relevant results of the motivations for following the reality TV show as: technical quality, representativeness and learning.
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