Um conceito na rede: interseccionalidade e sua tradução micromidiática na web francesa

Abstract

Network, multiplatforms and media. The translation of intersectionality on the French web

From a socio-technical perspective, this paper proposes to study how the concept of intersectionality emerges in social networks. It is based on a double observation. First, the platforms allow the narrative construction of categories of the population that do not recognize themselves in media and cultural industry productions. Second, they enable the meeting (and grouping) of individuals based on social experiences that are common to them or on a common interpretation of these experiences. This paper aims to answer the following question: What is the result of the encounter between the performative power of intersectionality and the performative power of digital platforms? For this purpose, the text is organized into two parts. The first is focused on the presentation of the data analyzed during the field research to demonstrate that the actors attribute a particular meaning to intersectionality, from which they produce alternative media objects and favor the construction of a community of action. The second part concerns the analysis of the political, material, and technical conditions of the emergence of this discourse on digital platforms. This research is part of a doctoral thesis in progress. It mobilizes classical techniques of the ethnographic method and digital tools that facilitate data collection and database construction. The analysis is based on a qualitative approach and on the articulation of different materials: presentation text and statistics (number of followers, likes, shares); notes taken in the field research notebook; 22 semi-structured interviews; and the analysis of multimedia content.