A model based on Analytic Hierarchy Process (AHP) to evaluate bank branches overall performance

Authors

  • Rodrigo Soares Bidinoto Universidade do Vale do Rio dos Sinos - UNISINOS
  • Daniel Pacheco Lacerda Universidade do Vale do Rio dos Sinos - UNISINOS
  • Luís Henrique Rodrigues Universidade do Vale do Rio dos Sinos - UNISINOS
  • Lázaro Ricardo Alvez Saliba Universidade do Vale do Rio dos Sinos - UNISINOS
  • Ricardo Brandão Mansilha Universidade do Vale do Rio dos Sinos - UNISINOS

Abstract

This research aims at proposing a model of performance evaluation for the commercial bank branches in a given region through the AHP model, comparing them with the current model according to their productivity. We also present the literature review and methodology used for the survey. Then we validate the model’s current performance evaluation of bank branches with the AHP, observing the same results. From the validation, we propose a new model based on the critical analysis of the current model for performance evaluation of bank branches of a financial institution. The proposed model proves to be efficient, since the results recognize that most agencies have developed their business efficiency, given the human, physical and technological resources.

Keywords: multicriteria, perfomance evaluation, AHP, bank branches, performance.

Author Biographies

Rodrigo Soares Bidinoto, Universidade do Vale do Rio dos Sinos - UNISINOS

Bacharelado em Administração – UNISINOS – Brasil

 

Daniel Pacheco Lacerda, Universidade do Vale do Rio dos Sinos - UNISINOS

Programa de Pós-Graduação em Engenharia de Produção e Sistemas – PPGEPS/UNISINOS

Coordenador do Bacharelado em Engenharia de Produção – EP/UNISINOS

Coordenador Acadêmico do Grupo de Pesquisa em Modelagem para Aprendizagem – GMAP | UNISINOS

Luís Henrique Rodrigues, Universidade do Vale do Rio dos Sinos - UNISINOS

Programa de Pós-Graduação em Engenharia de Produção e Sistemas – PPGEPS/UNISINOS

Coordenador Geral do Grupo de Pesquisa em Modelagem para Aprendizagem – GMAP | UNISINOS

Lázaro Ricardo Alvez Saliba, Universidade do Vale do Rio dos Sinos - UNISINOS

Bacharelado em Administração – UNISINOS – Brasil

Ricardo Brandão Mansilha, Universidade do Vale do Rio dos Sinos - UNISINOS

Coordenador do Bacharelado em Engenharia de Produção – EP/UNISINOS

Colaborador do Grupo de Pesquisa em Modelagem para Aprendizagem – GMAP | UNISINOS

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Published

2015-10-22

Issue

Vol. 12 No. 4 (2015): OCT/DEC

Section

Articles

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