Telenovela and ritual: From the cult of the audience to the cult status

Authors

  • Clarice Greco Universidade Paulista

DOI:

https://doi.org/10.4013/ver.2018.32.79.05

Abstract

The article relates the concept of cult TV with the ritual created by telenovelas in Brazil and with a possible aura acquired by some of them. The term cult TV refers to the productions with nostalgic appeal and high worship from a specific audience. The telenovela is a television product with continuous presence in the Brazilian daily life, which founds a kind of ritual with symbolic and cultural values. Based on theoretical guidelines that approach television as ritual, Durkheim’s notion of cult and the concept of aura from Benjamin, the goal is to associate cult telenovelas with an aura that makes the program an object of worship.

Keywords: telenovela, cult, aura, ritual.

Author Biography

Clarice Greco, Universidade Paulista

Doutora e Mestre em Ciências da Comunicação pela Escola de Comunicações e Artes de São Paulo. Professora do Programa de pós-Graduação em Comunicação da UNIP. Pesquisadora do Centro de Estudos de Telenovela da USP (CETVN-ECA-USP) e do Observatório Iberoamericano de Ficção Televisiva (OBITEL). Email: claricegreco@gmail.com

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Published

2017-12-31

Issue

Vol. 32 No. 79 (2018)

Section

Articles

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