Face-to-face with Gabis: Making a technobrega celebrity

Abstract

This article proposes to examine the Place of Speech of Gaby Amarantos during two different interactions: an interview with Marília Gabriela, on the TV show De frente com Gabi, aired by SBT, in 2012, and another interview on the same show, in 2014. The goal of this study is to understand how the artist’s actions while interacting with Marília Gabriela are full of a speech about values of the cultural production that she is engaged with, as much as with the growth of media exposure that her career was going through at the time. Through a contextual approach of the artist’s media path, and a parallel between the two broadcast interviews, it was possible to understand how the context of social insertion of the artist, and the reach of success and media visibility, turning her into a celebrity, affected her discursive speech and the place that her cultural productions have been given.

Keywords: Gaby Amarantos, place of speech, celebrity, cultural appreciation.