Internet and elections: The strategies of presidential candidates in 2014 in their fanpages

Authors

  • Luiz Ademir Oliveira Universidade Federal de Juiz de Fora (UFJF) e Universidade Federal de São João del-Rei (UFSJ).
  • Mayra Regina Coimbra Universidade Federal de São João del-Rei (UFSJ)

DOI:

https://doi.org/10.4013/ver.2016.30.75.02

Abstract

This paper analyzes the use of social networks, more specifically the fanpages of candidates for president in 2014, in order to identify which strategies were driven by politician actors. It is argued, therefore, how digital communication have being embedded in social life, in politics and in electoral’s struggles. For this, the article brings the debate on democracy and political participation (Dahl, 1997; Santos, 1993), the media interface and policy (Bourdieu, 1998; Gomes, 2004; Lima, 2006) and internet and elections (Aggio, 2011; Gomes, 2011; Recuero, 2009). To develop the analysis, the methodology is based on the work of Núcleo de Estudos em Arte, Mídia e Política (NEAMP), from PUC-SP (Cf. Bachini et al., 2013), which is a mapping of the main key strategies and themes in candidates’ fanpages: Dilma Rousseff (PT) and Aécio Neves (PSDB), who dispute the runoff election, with a cut made in these medias between June and October 2014.

Keywords: media strategies, presidential election 2014, fanpage.

Author Biographies

Luiz Ademir Oliveira, Universidade Federal de Juiz de Fora (UFJF) e Universidade Federal de São João del-Rei (UFSJ).

Mestre em Comunicação Socialpela UFMG, Mestre e Doutor em Ciência Política pelo IUPERJ, é docente e pesquisador do Curso de Comunicação Social - Jornalismo da Universidade Federal de São João del-Rei (UFSJ) e professor colaborador do Programa de Pós-Graduação em Comunicação Social (PPGCOM) da Universidade Federal de Juiz de Fora (UFJF).

Mayra Regina Coimbra, Universidade Federal de São João del-Rei (UFSJ)

Graduada em Comunicacao Social - Jornalismo pela Universidade Federal de São João del-Rei (UFSJ).

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Published

2016-05-12

Issue

Vol. 30 No. 75: September/December - 2016/3

Section

Articles

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