An analysis of speech acts as implicatures on posters
DOI:
https://doi.org/10.4013/ver.2016.30.74.05Abstract
In this paper performative utterances are analyzed in some contexts when they are implicatured in posters. The study is based on Austin’s Speech Acts theory and on Grice’s Conversational Maxims theory. The central aim is to demonstrate how some language acts can be produced by a kind of violation of conversational maxims. Furthermore, we argue these acts have as a purpose to make the readers act according to a socially accepted behavior and it is done based on a reader’s consciousness. As a result, the analysis pointed out an imperative language activity through which performatives of indirect order are implicatured.
Keywords: speech acts, conversational maxims, implicatures.
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