Gaucho identity and program Bah!: Between the traditional and the contemporary

Authors

  • Mariana Nogueira Henriques Universidade Federal de Santa Maria
  • Flavi Ferreira Lisbôa Filho Universidade Federal de Santa Maria

DOI:

https://doi.org/10.4013/ver.2015.29.72.03

Abstract

The present work analyzes how the gaucho identity is represented on RBSTV, as seen on the special program Bah! Um programa muito gaúcho, aired on September 20th of 2013. From Johnson’s (2006) methodological protocol, it’s aimed to relate how the traditional and contemporary elements are made present in the program. As the main conclusion, it’s noted that this mixture acts as part of the maintenance of the hegemonic gaucho identity, but updated with new elements.

Keywords: identity, regional television, cultural studies, representation, gauchidade.

Author Biographies

Mariana Nogueira Henriques, Universidade Federal de Santa Maria

Mestranda em Comunicação pelo Programa de Pós-Graduação em Comunicação da Universidade Federal de Santa Maria (UFSM). Bacharel em Comunicação Social, habilitação em Jornalismo, pela mesma instituição. Membro do Grupo de Pesquisa Estudos Culturais e Audiovisualidades.

Flavi Ferreira Lisbôa Filho, Universidade Federal de Santa Maria

Doutor em Ciências da Comunicação (linha: Mídias e processos audiovisuais) pela Universidade do Vale do Rio dos Sinos (RS). Professor Adjunto do Departamento de Ciências da Comunicação e do Programa de Pós-Graduação em Comunicação da Universidade Federal de Santa Maria. Pesquisador do Grupo de Pesquisa Estudos Culturais e Audiovisualidades.

Downloads

Published

2015-09-03

Issue

Vol. 29 No. 72: Year XXX - 2016/1

Section

Dossiê: Imagens

License

I grant the journal Verso e Reverso the first publication of my article, licensed under Creative Commons Attribution license (which allows sharing of work, recognition of authorship and initial publication in this journal).

I confirm that my article is not being submitted to another publication and has not been published in its entirely on another journal. I take full responsibility for its originality and I will also claim responsibility for charges from claims by third parties concerning the authorship of the article.

I also agree that the manuscript will be submitted according to the journal’s publication rules described above.