Semiology Barthesian and advertising: Understanding the production of meaning
DOI:
https://doi.org/10.4013/ver.2014.28.67.02Abstract
Semiology, by Roland Barthes, contains theoretical assumptions for the study of the production of meaning in Advertising. The Fait Divers Theory, even though it is best known because of Journalism, presents resources for the study of the emotional appeal of advertising discourse. These possibilities are discussed in this article.
Keywords: semiology, advertising, fait divers.
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