De inmigración y publicidades: una aproximación teórico-metodológica

Authors

  • Enrique Santamaría Lorenzo Universidad Autónoma de Barcelona

Abstract

Migrations and advertisement are a central phenomenon nowadays. In this article we call attention to the necessity to considering the narrow relations that take place between one and another. We give a preliminary review on the sociopoliticals avatars of advertisement to describe firstly the greater presence of migrants in those enunciations and discourses. Secondly, we pointed some of the basic characteristics of the representations of the inmigration and the migrants. Finnaly, we insisted on the importance that advertising has in the endoculturation process, specially of the migrants and their children.

Issue

Vol. 18 No. 39: Year XVIII - 2004/2

Section

Articles

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