Visibilidade e convergência midiática: considerações sobre a auditoria de imagem nas organizações contemporâneas

Authors

  • Eugenia Mariano da Rocha Barichello Universidade Federal de Santa Maria UFSM

Abstract

This paper deals with the interrelations among visibility, public space and media field and focuses on the image audit and its repercussions on the institutional legitimacy. The work presents a methodology of visibility monitoring in which the term image is substituted by visibility and the term monitoring is used instead of audit. It was concluded that the analysis of the media visibility of organization configures itself as a contextual study based on the interpretation.

Issue

Vol. 20 No. 45: Year XX - 2006/3

Section

Articles

License

I grant the journal Verso e Reverso the first publication of my article, licensed under Creative Commons Attribution license (which allows sharing of work, recognition of authorship and initial publication in this journal).

I confirm that my article is not being submitted to another publication and has not been published in its entirely on another journal. I take full responsibility for its originality and I will also claim responsibility for charges from claims by third parties concerning the authorship of the article.

I also agree that the manuscript will be submitted according to the journal’s publication rules described above.