The media representation of the brazilian fashion field: São Paulo Fashion Week 2008 covering in Folha de S. Paulo

Authors

  • Fernando A. Hamilton Universidade Federal de Santa Catarina - UFSC

Abstract

This article is an analysis of the Brazilian fashion field, from the journalistic covering by Folha de S. Paulo journal, in the main moment of public celebration of this field, the São Paulo Fashion Week. Starting from the information brought by one of the greatest journals in Brazil, we analyze the relation among stylists, fashion editors and public. Aspects such as the lack of tradition in Brazilian fashion, the incipient trade profissionalization and the representation of the fashion field by the media are emphasized. The information for the consuming is pointed to a public that follows fashion closely to the detriment of the information that leads to the knowledge of the basic elements of the field.

Issue

Vol. 22 No. 50: Year XXII - 2008/2

Section

Articles

License

I grant the journal Verso e Reverso the first publication of my article, licensed under Creative Commons Attribution license (which allows sharing of work, recognition of authorship and initial publication in this journal).

I confirm that my article is not being submitted to another publication and has not been published in its entirely on another journal. I take full responsibility for its originality and I will also claim responsibility for charges from claims by third parties concerning the authorship of the article.

I also agree that the manuscript will be submitted according to the journal’s publication rules described above.