The Maspoxavida Channel and the relationship between fans and microcelebrities on YouTube

Abstract

This article proposes the observation of the relations between fans and the microcelebrity PC Siqueira on MasPoxaVida Channel. We understand that the opening to the production and circulation of symbolic products in media and socio-technical networks is also accompanied by the construction of hierarchies in these online environments, especially on YouTube. In this social media the viewers can leave comments about the content that they consume. Thus, the corpus follows an exploratory research with a qualitative approach about the ways in which the Maspoxavida commentators demonstrate how they appropriate the content posted in this space, and from this point, establish affectionate and conflicting relationships with each other and the main broadcaster instance, in this case, the videoblogger PC Siqueira. We conclude that these receptors seem to reject changes in the productive logic of the Channel and try to seize it because they understand that the symbolic space and the PC Siqueira microcelebrity figure only exist because of the participation of the public who honors him. Even so, the discussions about these changes are not harmful to the Channel. Instead, some of these comments collaborate with the maintenance of Maspoxavida, because these discussions can serve as guidelines for the production of new videos.

Keywords: YouTube, microcelebrity, fans, MasPoxaVida Channel.