From the rivers to the LCD: The return of the myth and the architecture of convergence culture in League of Legends

Authors

  • Tarcízio Macedo Universidade Federal do Pará (UFPA
  • Otacílio Amaral Filho Universidade Federal do Pará (UFPA)

DOI:

https://doi.org/10.4013/fem.2015.172.10

Abstract

This paper seeks to weave an analysis about the online game known as League of Legends, understanding it as a contemporary cultural product and a transmedia world, with the possibility of tracing a path of competitive games, often taken with a predominance of competition (agôn), as vectors of a meaningful narrative. In this sense, we try to identify some phenomena of the so-called convergent architecture culture in the game from the creation of a skin based on Amazon Iara. Thus, we present the history, the functioning and the relationships that the game and its transmidiatic products have with the global consumer culture, as well as their strategies in order to attract consumers to a virtual environment, promoting participatory culture, the reframing and the return of the myth in contemporary societies.

Keywords: cyberculture, Amazonian culture, participatory culture, virtual goods, consumption, online games, transmedia storytelling, MOBA.

Author Biographies

Tarcízio Macedo, Universidade Federal do Pará (UFPA

Graduando em Comunicação Social, habilitação em Jornalismo, pela Faculdade de Comunicação da Universidade Federal do Pará (Facom/UFPA). Membro dos Grupos de Pesquisa Midiática na Amazônia e Interações e Tecnologias na Amazônia (CNPq). Colaborador do projeto de pesquisa "Os Espetáculos Culturais na Amazônia". Bolsista PIBIC do projeto de pesquisa "As Redes Virtuais dos Programas de Pós-Graduação e suas Conexões Ciberespaciais como Estratégia de Sustentabilidade Epistêmica" (Facom/UFPA – Rua Augusto Corrêa, 01 – Guamá, Belém-PA,Brasil, CEP 66075-110).

Otacílio Amaral Filho, Universidade Federal do Pará (UFPA)

Doutor em Desenvolvimento Sustentável do Trópico Úmido (NAEA/UFPA). Professor do Programa de Pós-Graduação em Comunicação, Cultura e Amazônia (PPGCOM/UFPA) e da Faculdade de Comunicação (Facom/UFPA). Coordenador do grupo de pesquisa Midiática na Amazônia (CNPq) e do projeto de pesquisa "Os Espetáculos Culturais na Amazônia". Diretor do Instituto de Letras e Comunicação da UFPA (ILC – Rua Augusto Corrêa, 01 – Guamá, Belém-PA, Brasil, CEP 66075-110).

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Published

2015-05-28

Issue

Vol. 17 No. 2 (2015): May/August

Section

Articles

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