Argentinians, Brazilians, and telenovela: Breaking the rivalry stereotype in Argentina-Brazil relations

Authors

  • Roberta Brandalise Universidade de São Paulo

DOI:

https://doi.org/10.4013/fem.2014.161.05

Abstract

This study aimed at determining the participation of Brazilian telenovela in the articulation of social representations and cultural identities on the Brazil-Argentina border. The following were the adopted theoretical and methodological models: the social uses of communication media and cultural consumption; the approach to the relationship between fiction and reality by the Center for Telenovela Studies; and the converging collaborations of cultural anthropology and the anthropology of consumption. Identification was made of what the border people take from the telenovela featuring Argentina and the Argentinians and how they use such appropriations. It was found that widespread consumption of the telenovela enhances sociability and turns the telenovela into a participant in collective memory and the identitarian games which thrive among them, breaking the rivalry stereotype that is constantly associated with Argentinian-Brazilian relations.

Keywords: telenovela consumption, Argentinian-Brazilian relations, border region.

Author Biography

Roberta Brandalise, Universidade de São Paulo

Roberta Brandalise é jornalista, formada pela Universidade Federal de Santa Maria (UFSM). Mestre e Doutora em Ciências da Comunicação, formada pela Universidade de São Paulo (USP). Atualmente, é professora orientadora da especialização Mídias na Educação, curso oferecido em São Paulo pelo Núcleo de Comunicação e Educação da Universidade de São Paulo (NCE/USP).  Há uma década se dedica ao estudo da participação da televisão brasileira nas relações sociais e culturais que se dão entre brasileiros e outros povos latino-americanos, especialmente em regiões de fronteira entre países. Atentando para as aproximações entre a Antropologia Cultural e os Estudos Culturais Britânicos e Latino-Americanos no campo da Comunicação.

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Published

2014-04-30

Issue

Vol. 16 No. 1 (2014): January/April

Section

Articles

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