Comunicação, glocal e cibercultura. Bunkerização da existência no imaginário mediático contemporâneo

Abstract

This essay is dedicated to the socio-historical signification dissection and the glocal phenomenon modus operandi at the advanced mediatic civilization. The neologism, resulting from the cumulative hybridization of two committed terms - global and local -, techno cultural invention of the telecommunication’s era, the glocal happens to be the main vein where the most recent civilizatory process lays upon, in all implicated dimensions, from the social to the economic, from the political to the cultural. It encloses the irreducible way of human’s life self-organization when it is completely indexed by the mediatic vector. In cyberculture, this phenomenon is particularly more flexible, it diversifies and deepen itself, in one word, it reschedule itself: it arranges itself as a bunker - interactive bunker, from which the bunkerization of the daily existence and experience results -, enlarging the umbilical (not rare, obliterated) bonds between the communication and the war field. The essay arises elements for renewing the critique of the cyberculture.

Key words: cyberculture, glocal, bunkerization.