Crossed roads between advertising and health in 1930
Abstract
This article analyzes the pioneering initiatives of large scale advertising in the state of Rio Grande do Sul that focused on the population’s health in the ’1930s. By announcing medicines for curing diseases and health-related products, advertising played an important role in the field of communication and education, since it provided guidance about hygiene habits, the need to conserve food and the importance of regular medical services. Thus it constituted a public service in the dissemination of preventive knowledge about the diseases that spread in the state at that time. By adopting a clear and accessible language, it expropriated little by little the subjectivities, fears and superstitions that fed the popular imagery in the thirties.
Key words: public health, advertising, popular imagery.Downloads
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