Uma Identidade Transmídia:

a difícil missão da Agente Carter como paratexto audiovisual baseado em uma personagem dos quadrinhos

Authors

  • Roberto Tietzman PUCRS, Porto Alegre, RS
  • André Fagundes Pase
  • Janaina dos Santos Gamba

DOI:

https://doi.org/10.4013/fem.2025.271.12

Abstract

The article analyzes the character Peggy Carter as an example of transmedia identity construction within the context of the Marvel Cinematic Universe (MCU), tracing her trajectory from comic books of the 1960s to her recreation in audiovisual narratives. Drawing on Genette (1997), Field (2001), and Tomachevski (1970), the authors explore the paratextual function of the character, particularly in her evolution from romantic supporting role to leading agent. The text proposes a five-stage division of the character’s trajectory, with a specific focus on comparing her comic book origins to her repositioning in the MCU. The analysis addresses both associated motives and free motives that define her characterization. The article concludes that, despite lacking superpowers, Peggy Carter becomes a significant narrative link within the MCU and exemplifies how female representations have been reconfigured to meet contemporary demands for more complex and diverse forms of protagonism.

Author Biography

Roberto Tietzman, PUCRS, Porto Alegre, RS

Roberto Tietzmann is an associate professor at the School of Communication, Arts, and Design and a member of the Ph.D. Program in Social Communication at the Pontifical Catholic University of Rio Grande do Sul (PUCRS), Brazil. His research areas include Data Visualization, Visual Analysis, and the interfaces between narratives, moving images, and technology. He has experience teaching film editing, motion graphics, interactive narratives, and audiovisual production.`

Published

2025-11-05

Issue

Section

Dossiê Quadrinhos, Super-Heróis e Cultura Digital