Business models and the trust economy

in search of contributions to Communication

Abstract

This article reflects on business models in Communication using a literature review and analysis of twenty-one trust economy platforms chosen by intentional sampling. It seeks to understand which elements make up these business models, showing that such models are not limited to revenue generation, as they are usually treated, but concern the arrangement of elements aimed at the production and sharing of meanings. The empirical object was chosen due to the increasing presence of platforms in everyday life and the economy of trust to express a communicational process.