Student experiences in the emergency remote learning of Advertising

Abstract

This article presents an excerpt of the reflections and findings of the theoretical-empirical research “Young advertisers in (dis)training in pandemic times: students experiences in emergency remote learning of advertising” (CURCEL, 2021), which had as a technique of data collection the application of a self-completion questionnaire, made available online through the Google Forms platform. Of an exploratory nature, the research sought to understand the situation of subjects in the position of apprentices, of the Advertising courses in Curitiba/PR, during emergency remote learning, in Covid-19 pandemic times. From the objective, we identified: pessimistic student perspective in relation to teaching and learning experiences during the pandemic; university experience marked by challenges imposed by social isolation, such as physical and mental fatigue, as well as psychological and economic fragility, which corroborate a weakening of personal motivation, concentration, engagement and use of classes by the student; damage to training given the impossibility of accessing the universities’ software, resources, equipment and physical spaces for socialization; reproduction of face-to-face teaching gaps on remote learning, transferring to remote classes in pandemic times problems historically recognized as obstacles to the Brazilian university educational system in advertising. Despite the obstacles faced, there is potential to be explored in online classes, if taught under normality, that is, non-emergency conditions.