#TheDress or the memetic attributes: The creative becoming of the Flusserian’s homo ludens

Authors

  • Juracy Oliveira Doutoranda em Tecnologias da Comunicação e Cultura pela Universidade do Estado do Rio de Janeiro

DOI:

https://doi.org/10.4013/fem.2018.201.07

Abstract

The internet meme, as an indefectible expression of digital culture, represents one of the many facets of the ludic nowadays. In the present paper, we aim at thinking about memes using the concept of technical images coined by the media philosopher Vilém Flusser; such technoimages embody a telematic utopia which promotes a dialogue via images by means of a creative agency between humans and technologies – that is, a purely informational game through the playful binary images. Therefore, our proposal here is that this Flusserian homo ludens indicates a quite clear interface between technical images and internet memes. In order to outline the homines ludentes’ ethos in the network age, we conducted a case study on the meme #TheDress to identify the characteristic features of the technicalmemetic images.

Keywords: #TheDress, technical images, homo ludens, internet memes, Vilém Flusser.

Author Biography

Juracy Oliveira, Doutoranda em Tecnologias da Comunicação e Cultura pela Universidade do Estado do Rio de Janeiro

Doutoranda pelo Programa de Pós-graduação em Comunicação na Universidade do Estado do Rio de Janeiro (PPGCOM-UERJ) com uma pesquisa sobre interfaces de memória artificiais. Mestre em Comunicação pela mesma instituição (2016). Possui graduação em Letras - Português e Inglês pela Universidade Federal do Ceará (UFC). Tem experiência nas áreas de Letras e Comunicação, com maior ênfase nesta última, atuando principalmente nos seguintes temas: cibercultura, entretenimento, novas mídias e memória digital.

Downloads

Published

2018-06-21

Issue

Vol. 20 No. 1 (2018): January/April

Section

Articles

License

I grant the journal Fronteiras - estudos midiáticos the first publication of my article, licensed under Creative Commons Attribution license (which allows sharing of work, recognition of authorship and initial publication in this journal).

I confirm that my article is not being submitted to another publication and has not been published in its entirely on another journal. I take full responsibility for its originality and I will also claim responsibility for charges from claims by third parties concerning the authorship of the article.

I also agree that the manuscript will be submitted according to the journal’s publication rules described above.