Digital consumption, performance and books: A comparative study between Skoob e Scribd websites

Authors

  • Sandra Portella Montardo Universidade FEEVALE
  • Thais Della Tôrres da Silva Universidade Feevale

DOI:

https://doi.org/10.4013/fem.2015.171.03

Abstract

This paper analyzes the digital consumption as a factor of performance on the websites Skoob e Scribd. It aims at categorizing the ways of consumption that can be understood as performance on these websites. It is an exploratory study, which was held through a questionnaire and both bibliographical and documental surveys, whose categories of analysis are: consumption, performance and online social networking websites. It is observed that the website which makes the reading files available (Scribd) is not the one which allows the better performatization (Skoob) in terms of consumption. A questionnaire about the uses of Skoob has shown that performatic activities that demand greater investment from the users on the website are the most influential on readings. Finally, one comes to the conclusion that both the access to reading files and their regarding performances promote readings in several ways.

Keywords: consumption, performance, social networking websites, Skoob, Scribd.

Author Biographies

Sandra Portella Montardo, Universidade FEEVALE

Doutora em Comunicação Social pelo PPG em Comunicação Social da PUCRS. Atua como professora e pesquisadora nos cursos de Mestrado em Processos e Manifestações Culturais, Mestrado em Indústria Criativa e Programa de Pós-Graduação em Diversidade Cultural e Inclusão Social da Universidade Feevale. Secretária Executiva da ABCiber.

Thais Della Tôrres da Silva, Universidade Feevale

Bolsista de Iniciação Científica/Feevale – Graduanda em Publicidade e Propaganda na Universidade Feevale. E-mail: thaisdellatorres@hotmail.com .

Downloads

Published

2014-12-22

Issue

Vol. 17 No. 1 (2015): January/April

Section

Articles

License

I grant the journal Fronteiras - estudos midiáticos the first publication of my article, licensed under Creative Commons Attribution license (which allows sharing of work, recognition of authorship and initial publication in this journal).

I confirm that my article is not being submitted to another publication and has not been published in its entirely on another journal. I take full responsibility for its originality and I will also claim responsibility for charges from claims by third parties concerning the authorship of the article.

I also agree that the manuscript will be submitted according to the journal’s publication rules described above.