A Freudian interpretation lesson for the analysis of communication research objects: The spectacle as a dream
DOI:
https://doi.org/10.4013/fem.2015.171.01Abstract
In the Research Field about the Media Spectacle, among its fictions and aesthetics, how should one deal with the fantasies and phantoms of its manifest contents? Depending on the researcher aims, the Freudian interpretation technique of free association, as firstly schematized in ‘The Interpretation of Dreams’ (1900), seems to offer a contribution to this delicate métier. It suggests that is at the very point wherein we are affected by an object that we have the opportunity to “push the self to the background”, as Freud says, towards the writing of knowledge. This is what we will seek to evidence in the following paper, using, as an illustration, the case of the digitally retouched images often found in the media landscape.
Keywords: Freudian interpretation, communication research and media interpretation
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