Coopetition from Beginning to End: An Analysis of the Cooperation Process between Competitors

Resumo

This research aims to analyze, from beginning to end, the process of interorganizational coopetition, seeking to understand the temporal patterns of coopetitive relationships by exploring their antecedents, processes and results, which in this research are understood as: the moment before interorganizational coopetition (pre-coopetition), the moment when interorganizational coopetition is in progress (coopetition) and the moment after the end of the coopetitive relationship between competitors (post coopetition). For this, a case study was developed, using a qualitative approach. The case was defined from the identification of competitive and cooperative elements in the relationship between two Brazilian non-profit organizations, one of which is governmental and the other sectoral. Data were collected from January 2018 to February 2020 and analyzed through narrative analysis and pattern matching, using the MAXQDA 2020 software. The study from the beginning to the end of the coopetitive relationship allowed to contribute to the literature, identify different elements of cooperation and competition in the moment before and after the coopetitive relationship. Unlike the pre-coopetitive moment, which presented some elements of cooperation, in the post-coopetition moment a strategy of pure competition between organizations was identified.