Social Ties and Mutual Trust Driving Coopetition Networks for Regional Development

Resumen

This paper aims to extract the elements and dimensions of coopetition in the context of social ties as the basis for the coopetitive network. Data were collected through interviews with managers from nine participants in cities that offer a tourism circuit. Data were analyzed through quantitative techniques and, for qualitative data, using the IraMuTeQ software and its interface with R. The result generated from the Descending Hierarchical Analysis indicated two dimensions. The first dimension represents the coopetition network formation, with elements of Belonging, Social Ties and Associations. The second dimension is the coopetition network consolidation with elements of reputation, legitimacy and intentionality. In turn, the Similitude Analysis points out cooperation as a central element with four branches arising: Social cohesion, Empowerment, Co-production and Coopetitive strategic adjustment. This finding is a newness and contributes to the coopetition literature by introducing empowerment as a factor for consolidating coopetition networks in regional tourism development.