Investment in Relationship Intangible Resources and Performance in the Agribusiness Sector: Analysis of the JBS-Friboi Case

Authors

  • Vanessa Martins Pires Universidade Federal do Rio Grande – FURG
  • Geovana Alves de Lima Fedato Universidade do Estado de Mato Grosso – UNEMAT
  • Guilherme Trez Universidade do Vale do Rio dos Sinos – UNISINOS

Keywords:

Intangible resources, Intangible assets, Performance.

Abstract

Having intangible relationship resources can result in superior organizational performance. Considering this theoretical assumption, this study analyzes the relationship between investments in intangible assets/relationship assets (reputation, brands, loyalty, long-term relationships and distribution channels), carried out by the JBS-Friboi Group, and the performance of that organization. The documentary and content analysis of JBS SA's annual reports and of performance indicators from 2008 to 2016 allowed us to observe that the organization's performance has evolved positively, especially since 2011, showing a possible relationship between investments performed on intangible relationship resources and the performance obtained. When comparing JBS 'performance with Marfrig, the main competitor, it was noticed that JBS stood out during the analyzed period.

Author Biography

Geovana Alves de Lima Fedato, Universidade do Estado de Mato Grosso – UNEMAT

Professora da Universidade do Estado de Mato Grosso (UNEMAT)

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Published

2020-03-31

Issue

Vol. 17 No. 1 (2020): JAN/MAR

Section

Articles

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