Verso e Reverso

Apresentação

Beatriz Marocco — 2019-05-17

What concept of science is based on Communication Theories? An exploratory study of the “canon”

Luís Mauro Sá Martino — 2019-02-18

What concept of science is based on Communication Theories? This paper delineates some aspects of this question from the analysis of the notions of “science” present in the canon of theories of Communication, as presented in the textbooks of this discipline published between 1996 and 2015. The argument is divided into three parts: ) institutionally, there are procedures that refer communication studies to the classic concept of “science”; however (2) the epistemological problems of the area defy this orientation, especially in the definition of “theory”, indicating (3) a need to think a “science” beyond the classical definition, close to the original meaning of the word - to know.

Keywords: Communication Theory. Epistemology. Science. Research.

Agonistics expressed in circulation: Pope Francis as Articulator of Senses

Tatiani Milani — 2019-05-04

This work is a cut from the empirical object of the master’s research in the Post-Graduation Program in Communication Sciences of Unisinos, enrolled in the line of research of Midiatization and Social Processes, whose general objective is to perceive the particularities and logics in which interactions occur, and as Pope Francisco articulates the dispute of meanings of the debate, having to respond to all the publics. For this article, we set out to make a case study that consists of two episodes, the first press conference granted by the pontiff on the return flight of Brazil in June 2013, and the marriage on the return flight from Chile in January 2018. From the scenario of mediatization, we propose to investigate how this space in flight focuses on operations of construction of the image of Pope Francis.
Keywords:

Pope Francis. Image. Mediatic circulation. Interactive device. Agonisctics.

Extension of advertising, immediacy and hybridization with everyday culture

Guilherme Nery Atem — 2019-01-03

The present text is based on the fact that the communication market currently uses what has been called live marketing, but understanding it as something distinct from advertising. The authors of this article seek the understanding of live marketing – characterized by the proximity and hybridization with everyday life – in their market practices, and it is proposed, for conceptual understanding, a critical reading based on the articulation of different theories and concepts: semiosphere (Russian Semiotics); remediation (McLuhan, Bolter and Grusin); rhetoric of the direct (Sodré). With this, the authors rethink the boundaries and limits of the current advertising, arguing that its ontological resizing is still to be understood and conceptualized.

Keywords: Advertising. Immediacy. Everyday culture. Live marketing.

Puzzles Films: the nonlinear narrative of Christopher Nolan in the movie Dunkirk

Michele Kapp Trevisan — 2019-02-17

The aim of this study focuses on the construction of cinematographic narratives, more specifically in the film Dunkirk (2017), by the filmmaker Christopher Nolan, which has a non-linear construction, characterized as puzzle film. The empirical object of the study presents three different temporal lines, from three distinct characters, but which are included in the same story. The story repeats itself and the actions are shown on the screen more than once, with different perspectives. In this context, the research seeks to recognize and how a non-linear narrative is constructed. To understand this construction, a theoretical survey was made with specifications of different types of cinematographic narratives.

Keywords: Cinema. Narrative. Non-linearity. Puzzle Film.

The senses of the city

Thiago Tavares das Neves — 2019-01-31

The article deals with the symbolic city. It presents epistemological clues to understanding the city as a sensory experience in its symbolic and cultural arrangements. Here we propose a walk through the city exploring it from the perspective of the individual, of the being, of the body. We deal with the experience of the five senses in the context of the city: hearing, sight, smell, taste and touch, and we propose a construction of meanings between the subjects that communicate in the city and between the subject and the city.

Keywords: Communication. Urban communication. Symbols. Senses.

Of the trails of reporting: the experience of two Brazilian female reporters in Palestine

Reges Schwaab — 2019-03-11

This article takes on the experience and narrative of two Brazilian reporters, Helena Salem and Adriana Mabilia, in the coverage of the Palestine question. In different moments, both summarize as books an intense trajectory of reporting on the subject. Palestinians, the new Jews (Palestinos, os novos judeus in the original), published in 1977 by Salem, and Trip to Palestine: outdoor prison (Viagem à Palestina: prisão a céu aberto), published in 2013 by Mabilia, project over time some possible meanings for the conflict between Israeli and Palestinians. The cartography they compose results from the narrative position and the politics of the sources explored by them. Given that both women come from a developing country and are journalists, they are personally interested in problematizing the conditions that made possible the time and space chosen for their exploration. The clues they offer in their narration do not reprise naturalizations on the subject, an effort which allows also for a debate on some aspects of the practice of journalism based on their books.

Keywords: Journalism. Narrative. Books. Palestine. Brazil.

When the journalist is the witness in the center of the story

Angela Zamin — 2019-04-12

Personal stories are an example of in-depth investigation and of search for individual memories that somehow place testimony in the center of the story. In addition to victims or actors in armed conflict, journalists have their stories in their memory: they usually arrive before anyone else at the scenes, face unusual challenges in recording the violation of bodies and territories and resist not becoming an instrument of others. By facing memory stories of others, the journalist forgets his own minimal stories. This paper proposes an analysis on journalism and its ways of making, narrating and recreating memory based on personal stories of Colombian journalists who covered the internal armed conflict. Methodologically, it is based on in-depth interviews (Fontana, Frey, 2015, Hissa, 2013, Sierra, 1998).

Keywords: Journalism. Conflict. Memory. In-depth interview.