Towards a reference framework and characterization of Advanced Design, a design culture for strategic designers

Authors

  • Roberto Iñiguez Flores Instituto Tecnológico y de Estudios Superiores de Monterrey. México.
  • Ruth Maribel León Morán Instituto Tecnológico y de Estudios Superiores de Monterrey, Guadalajara. México.

Abstract

The discipline of design is continually facing challenges related to the complexity and variability of the contexts which give rise to it. Assuming more strategic roles, the designer becomes involved in innovation processes, which act as facilitators for the creation of added value for businesses. The designer develops, therefore, as an anticipator and explorer of new opportunities for progress. In this way, assisted by the tools of Advanced Design, the designer is a key participant in the pre-project stages where the approach to the project is planned and where the meta-concepts that empower specific innovation projects are created. It is, for that reason, vital to understanding the distinctive features of this area of design and the ways in which it can facilitate the professional activity. This article showcases a part of the research carried out by Iñiguez and León (2016) and examines the principal attributes, which characterize Advanced Design, with the aim of serving as a reference framework for the project culture of contemporary strategic designers.

Keywords: Advanced Design, design processes, design cultures.

Author Biographies

Roberto Iñiguez Flores, Instituto Tecnológico y de Estudios Superiores de Monterrey. México.

Decano Nacional

Escuela de Arquitectura, Arte y Diseño

Ruth Maribel León Morán, Instituto Tecnológico y de Estudios Superiores de Monterrey, Guadalajara. México.

Profesora

Departamento de Diseño Industrial

Escuela de Arquitectura, Arte y Diseño

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Published

2018-07-30

Issue

Vol. 11 No. 3 (2018): Sep/Dec

Section

Articles

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