Designing the immaterial: Design of pleasant experiences through enogastronomic stimuli

Authors

  • Rodolfo José Meyer Miranda Universidade do Vale do Rio dos Sinos
  • Leandro Miletto Tonetto Universidade do Vale do Rio dos Sinos

Abstract

The design for experience field refers to designing to evoke or avoid an intended experience among users. Aiming at understanding how an enogastronomic experience can be elaborated as a design project to evoke pleasantness, a research with users was developed in two stages. The fi rst stage was descriptive/quantitative, focused on investigating user habits, and the second one was exploratory/qualitative, developed to understand how designable stimuli can evoke pleasantness among users. Results suggest that users can be triggered to pleasure through design, and especially through services. Practical and theoretical implications are discussed.

Keywords: design for experience, enogastronomy, pleasure.

Author Biographies

Rodolfo José Meyer Miranda, Universidade do Vale do Rio dos Sinos

Docente do Curso de Gastronomia, Universidade do Vale do Rio dos Sinos

Leandro Miletto Tonetto, Universidade do Vale do Rio dos Sinos

Professor do Programa de Pós-graduação em Design da Universidade do Vale do Rio dos Sinos, Sócio-diretor da Zooma - Consumer Experience.

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Published

2014-07-15

Issue

Vol. 7 No. 1 (2014): Jan/Apr

Section

Articles

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