The production of meaning in the contexts of reception: focusing focus groups

Authors

  • Ângela Cristina Salgueiro Marques
  • Simone Maria Rocha

Abstract

This paper shows how the communicative relations generated in focus groups can disclose dimensions of everyday experience related to identity construction, political action, and questioning of media representations. In order to clarify our main argument, focus groups were made with teenagers who live in slums of Rio de Janeiro and Belo Horizonte to observe and analyse the reception of the four episodes of Cidade dos Homens (City of Men) first season (Globo, 2002).

Key words: focus group, media reception, teenagers.

Published

2021-06-07