Inteligência Artificial, Comunicação e Enganação
DOI:
https://doi.org/10.4013/fem.2021.233.01Abstract
This essay is the translation of a revised and adapted version of the introduction to Simone Natale’s book Deceitful Media: Artificial Intelligence and Social Life after the Turing Test, published by Oxford University Press in 2021. Focusing specifically on communicative AIs, the book invites us to reformulate the key question about AI: not how intelligent machines are, but how intelligent they appear to be. What we call "AI" is therefore not a form of intelligence but rather a reflection of the human user, as technologies like voice assistants utilize the dynamics of projection and stereotyping as a means for aligning with our existing habits and social conventions. This excerpt presents the key arguments of the book and introduces the notion of “banal deception,” describing deceptive mechanisms and practices that are embedded in media technologies and contribute to their integration into everyday life. It also discusses the relationship between media and communication studies and AI, and argues for the usefulness of a perspective that frames AI within media theory and history.
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