Towards a reference framework and characterization of Advanced Design, a design culture for strategic designers

Roberto Iñiguez Flores, Ruth Maribel León Morán


The discipline of design is continually facing challenges related to the complexity and variability of the contexts which give rise to it. Assuming more strategic roles, the designer becomes involved in innovation processes, which act as facilitators for the creation of added value for businesses. The designer develops, therefore, as an anticipator and explorer of new opportunities for progress. In this way, assisted by the tools of Advanced Design, the designer is a key participant in the pre-project stages where the approach to the project is planned and where the meta-concepts that empower specific innovation projects are created. It is, for that reason, vital to understanding the distinctive features of this area of design and the ways in which it can facilitate the professional activity. This article showcases a part of the research carried out by Iñiguez and León (2016) and examines the principal attributes, which characterize Advanced Design, with the aim of serving as a reference framework for the project culture of contemporary strategic designers.

Keywords: Advanced Design, design processes, design cultures.

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Licença Creative Commons
Esta obra está licenciada com uma Licença Creative Commons Atribuição 4.0 Internacional [atualizada em 11/11/2016]

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