Design management and the production chain: Medicine packaging in the product system

Arina Blum, Eugenio Andrés Díaz Merino, Adriano Wagner


The design management that considers the systemic perspective assumes that any change in product system components affects all levels of the process. In the chains which are in a state of complexity, in other words, in which numerous variables act to consolidate the production - the case of the packaging management process - the impacts of design procedures need to be analyzed in order to verify benefits, advantages, problems and needs that involve changes. The research reported in this article came from questioning what would be the impact of the implementation of changes in the design of secondary medicine packaging. The study was established considering the Brazilian national resolution which dictates the rules for labeling medicines, aiming to identify and describe its relation with the production chain and packaging, and thus the interdependence points. For this reason, a descriptive qualitative research of an applied nature was carried out, using documentary and literature research as technical procedures. The results indicate that, in the case of changes in the graphic design and in the structural packaging format of medicines, there are impacts at low, medium and high levels in most of the variables that constitute the production chain.

Keywords: design, management, packaging, medicine.



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Esta obra está licenciada com uma Licença Creative Commons Atribuição 4.0 Internacional [atualizada em 11/11/2016]

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