Authorship in graphic design: An individual style or a collective imaginary?

Lúcia Bergamaschi Costa Weymar

Abstract


This article shows the origins of some questions about authored design, a central theme of the doctoral thesis in development. This text aims to strengthen the academic research in design and, therefore, discusses both the differences between individual style and collective imaginary, which is reflected in the relationship between authorship and alterity in graphic design, as a aesthetic paradigm shift.

Key words: collective imaginary, individual style, authored design.

Full Text: PDF (Português (Brasil))

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ISSN 1984-2988 - Melhor visualizado no Mozilla Firefox

Licença Creative Commons
Esta obra está licenciada com uma Licença Creative Commons Atribuição 4.0 Internacional [atualizada em 11/11/2016]

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