Vol 3, No 2 (2006)

may/aug

Table of Contents

Presentation

Presentation PDF (Português (Brasil))
Marcos Antonio de Souza, Cláudia Cristina Bitencourt 91-92

Articles

Consumer’s perception of cause-related marketing: a literature review PDF (Português (Brasil))
Sany Karla Machado, Cláudio Damacena 93-101
Customers value as a marketing issue for higher education institutions PDF (Português (Brasil))
Ari Holanda Júnior, Iracema Quintino Farias, Danielle Miranda de Oliveira Arruda Gome 102-111
Factors of atractiveness on the websites: the reality of the hotels in Florianópolis, SC PDF (Português (Brasil))
Ricardo Feix, Mirian Oliveira, Vanessa Barth 112-123
An investigation about disclosure of operational risk: a multicase study in brazilian financial institutions PDF (Português (Brasil))
Ana Paula Mussi Szabo Cherobim, Carlos André de Melo Alves 124-138
Dynamic analysis and the financing of the needs of working capital of the small and middle companies located in the city of João Pessoa, PB: an exploratory study PDF (Português (Brasil))
Márcio André Veras Machado, Márcia Reis Machado, Aldo Leonardo Cunha Callado 139-149
The small business productive organization in tourism: an study in the region of Canoa Quebrada, CE PDF (Português (Brasil))
Francisco Sávio Oliveira Barros, Maria Vilma Coelho Moreira 150-163
Satisfaction as an approach to the use of management tools in large companies in the State of Santa Catarina PDF (Português (Brasil))
Carla Amarilho Sagaz, Ilse Maria Beuren, Mário César Barreto Moraes 164-175
Evaluation of the effectiveness of the area of human resources in the operative management of the training activities in the electricity service sector of the State of Lara PDF (Español)
Íris Mariela Coronado Contreras 176-188
The contribution of cost accounting to the setting of tariffs and prices in the local administration in Portugal PDF (Português (Brasil))
Teresa do Carmo Salgueiro da Costa, João Baptista da Costa Carvalho 189-199
Analysis of environmental information disseminated through the internet: a comparative study of stock exchange companies in Brazil, Chile and Spain PDF (Español)
Darliane Ribeiro Cunha, Fernando Morales Parada, Roberto Sergio do Nascimento 200-210


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