Cloud computing adoption: A multiple case study

Cyro Gudolle Sobragi, Antônio Carlos Gastaud Maçada, Mirian Oliveira


Cloud computing is considered a new computational paradigm by many researchers and practitioners. While the number of organizations that have adopted this technology has risen in recent years, it is still just emerging in Brazil. Being an innovative technology, the adoption of cloud computing has attracted the attention of both scholars and organizations. The present study intends to use a multiple case study method to analyze the factors influencing the adoption of cloud computing. The case studies were conducted among Brazilian organizations from different categories: a large retail corporation, a medium-sized mobile marketing company and a small IT services business. The results indicate that the decisive factors influencing the decision to adopt cloud computing are reliability, scalability and cost savings, while the factors security and privacy were also considered relevant. However, interoperability, network access and sustainability were found to be irrelevant in its adoption.

Key words: IT adoption, cloud computing, SaaS, IaaS, public cloud, private cloud.

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ISSN: 1984-8196 - Best viewed in Mozilla Firefox

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